About Us
About Kraft Life Custom Apparel
Custom embroidery, printing, and patches — made by hand in Lake Anna, Virginia, by people who'll actually pick up the phone.
Our Story
Kraft Life started as a hobby. Fifteen years ago, Kristina was stitching designs on a single-needle machine set up in her formal dining room — one piece at a time, for friends and family. Word got around. The dining room got busier. And what began as a creative outlet turned into a full custom apparel shop serving individuals, teams, and businesses across Central Virginia.
We've grown a lot since that first machine, but the way we work hasn't changed: every order is made locally, by hand, with the same care Kristina put into the very first one.
Meet the Founder
"I started Kraft Life fifteen years ago on a single-needle machine in my dining room, turning a hobby I loved into something real. All these years later, I still handle orders the same way: eye contact, no distractions, and actually listening to what you want. You're not a ticket number here — you're working with the person who's going to make your order. That's the part I'll never hand off."
— Kristina Babbitt, Founder
How We Work With You
Whether it's one custom piece or a hundred, you get a real person from design to delivery — embroidery, direct-to-film (DTF) printing, laser-cut patches, or custom tumblers, all done in-house. Standard turnaround is 5–10 business days from proof approval, with rush options when you're up against a deadline.
See our Production & Turnaround Times and Custom Order Policy for the details.
Recognized Locally
We're proud to be a 2026 Best of Lake Anna Readers' Choice award winner, a BBB Accredited Business (since 2025), and an active member of the Louisa County Chamber of Commerce. Supporting the people and businesses around Lake Anna and Mineral isn't a tagline for us — it's where we live and work.
Ready to Create Something?
Browse the store, start a custom order, or just reach out with an idea — we'll take it from there.